Wapalize Mobile Marketing Solutions

The China PTAC Comms company are buying 2 billion US Dollars worth of Nokia mobile phones. PTAC are currently in talks with Nokia about developing channels for sales and further promotions of products.

China Postel are the biggest distributor of mobile phones  in china. Nokia seem to be keeping quiet about the deal and deny claims that it will have any changes in the Chinese business arena.

The UK billionaire Richard Branson has now launched Virgin Mobile in India. He is trying to tap into the young mobile phone user’s network in India. India is seen as one of the world’s fastest growing mobile markets. The mobile market in India is presently expanding by over 8 million subscribers per month.

Virgin feel that they can deliver a more tailored and relevant mobile solution to the Indian market, offering music, news and entertainment. The Indian film industry is thought to be a primary target area for mobile. Richard Branson thinks that the Indian mobile market will soon return profits within a 3 year period.

Having an effective online marketing strategy is essential, it needs to be well planned and constantly monitored to achieve not only the largest website audience but also the most targeted visitor type. PPC management is one way to get a high number of carefully selected visitors to your website when your organic ranking is not great.

Mobile marketing is much like any other form of online advertising in that it is instantaneous. Yahoo have long since rolled out PPC Ads within the Mobile search results.  Great branding opportunities come from pay per click advertising. Mobile advertising is set to become more and more popular over the next 5 years with rapid growth in the advertising arena.

Now with mobile advertising a WAP enabled website is not required just a mobile phone number, why not get into Pay Per Click  Mobile Network Advertising now?

T- Mobile have announced that they will now be using Yahoo for their search engine on phones. Mobile search for T- Mobile will now be steered away from Google. Some say that the field is till open on search for mobile but we are also aware of the bid by Microsoft on Yahoo and it seems somewhat of a coincidence that T-Mobile have dumped Google at this time.

T-Mobile intend to offer more Yahoo services on their devices over time such as Messenger, Mail and Flickr. So we expect to see a lot of change with regard to the already established web n walk product.

Say goodbye to the streetmap ! Well that’s the official word from Nokia. Nokia are planning to launch a series of phones that will give real-time walking directions on the mobile screen. This new mobile technology will be rather similar to sat nav but aimed towards the pedestrian rather than car drivers.

Many people still struggle in reading large sized maps so the innovative technology should be welcomed by many. This mobile technology could of course be used for other purposes as it is context-aware and in tune with surroundings, meaning it could be an ideal platform for businesses who wish to advertise in specific geographic locations. Be prepared for some memory upgrades though as this technology is bound to come at a price if your don’t want bottlenecks.

Even with the age of technology and mobile marketing solutions there is still a need to promote your business globally on a more personalised level. In order to do this many countries have restrictions about working there and in some circumstances you would need to obtain a working visa.

Keeping up-to-date with the latest immigration news and laws is not always easy, especially if your main area of focus is to seek out ways to actively promote your business. This is where immigration specialsts Global Visas can help you, they can give you their experience about working in other countries and work permit information to guide you through confusing immigration law.

Search engines are currently moving towards mobile technology. The personalisation of search and its current evolution means there will be much more focus for businesses to gain an advantage by advertising through mobiles. The acquisition of wireless bandwidth by global players such as Google means that in years to come corporate presence through mobile advertising will be essential.