The UK mobile phone network Virgin Mobile has launched a new TV advertising campaign to promote the 3G Internet capabilities of their handsets.
The 60-second ad campaign, features mobile phone users, seen using a 3G-enabled handset to entertain themselves during their daily commute.
Virgin Mobile’s Executive Director of Brand and Marketing, Ashley Stockwell, mentioned that the network veered away from using celebrities as their endorsers in the ads to acquire a more personal connection with their consumers. Some of the celebrities who appeared in some of the previous Virgin Mobile ad campaigns include the rapper, Busta Rhymes, former Baywatch actress Pamela Anderson and the supermodel Kate Moss.
Stockwell said that the current ad was aimed to appeal directly to its market by engaging them on a more emotional level. He also said that the ad could help make customers realise what mobile Internet can add to their lives. The ad showed that mobile Internet browsing can keep people in touch with social media, and allows them to download and install music, film clips, and games into their phones.
In addition, Virgin Mobile was hailed as the best network for customer service, based on a poll conducted by JD Power on UK mobile phone contract customers.
The company’s new contract deals include new mobile phone handsets to choose from, such as the latest models from Samsung, including the Samsung J700 and Samsung Tocco Lite.
Screen shot of Virgin Mobiles new advert
i had a virgin mobile and i was never keen on it
James Falcious 18th August 2009 @ 09:00
THat’s nice, but I keep hearing that Virgin Mobile has a $10 a month plan available for those who can’t afford more but I don’t see it on their web-site. What’s up with that? If they have it, let’s see it!
Dirk Brancen 22nd August 2009 @ 15:04