Not one of the latest mobile phones, but certainly one of the more unique, is the Samsung Beat DJ, which is (as you might guess) a music phone. The Beat DJ primary market is the younger crowd – or those of us still between the ages of 16 and 25. To appeal to that demographic, the Beat DJ includes a “revolutionary” virtual turntable application. Unfortunately, it hasn’t been so revolutionary. Instead of the talk of the town, what was created was a gimmick that kept people interested for a day or two. But, all is not lost.
The Beat DJ is a good-looking phone. The shape is elliptical with a 2.8 inch AMOLED touch screen on front and 3 megapixel camera on back. And the phone comes with a great set of features – the music specs are excellent and the overall features include almost everything you could ask for. Unfortunately, what’s missing is the user experience to go with it.
What really lets this phone down is the touch screen. It’s an updated version of Samsung’s TouchWiz UI and one of those notorious Samsung special screens; ones that barely recognise it when you’re touching them? With no physical keys to take away the pain, every entry is agony inducing. And then there is that “revolutionary” turntable; which is rendered useless because it doesn’t respond to your touch in time.
The Samsung Beat DJ isn’t a great phone, but it does include some excellent features. So for this one, we’ll say “E for effort”.







