Be Broadband was initially developed as an independent Internet service provider (ISP). It began its live operations in August 2005. Almost a year later in June 2006, O2 acquired the company and made it part of the larger Telefonica group. Nevertheless, Be continued to trade separately as an independent entity. Later in February 2009, Be was named the official provider of the UK eSports Association. This title enhanced its popularity as an online gaming provider.
Be Broadband has made a name for itself as the online gamer’s friend. Indeed, Be claims that it offers its customers unchallenged broadband that is unmetered as well as unrestricted. While Be Broadband has a limited geographic coverage around the United Kingdom, it does offer clients access to speeds of up to 24Mbps, as well as unbundled service. Indeed, there is no faster non-cable service available to match Be Broadband’s offerings.
More advanced Be Broadband users can personally change the settings on their routers. This allows them to make use of their connections more efficiently and more fully. In addition, Be has carefully developed its community of online users. Be utilises a message board with its online community to get feedback on new ideas. In terms of the company’s current developments, Be is continuing to undertake experiments with ‘bonding’. This involved joining high-speed connections. The aim of these experiments is to offer clients 50Mbps in the near future. Meanwhile, Be is criticised by its users for its unstable DNS service and a sometimes unintelligible technical team. Nevertheless, consumers also praise them for the efficient access to their services and technical support.

